Handy Tips from Guy Kawasaki and Peg Fitzpatrick for bettering your Social Media Presence

The book “The Art of Social Media” by Guy Kawasaki and Peg Fitzpatrick provides many helpful tips for bettering ones presence on social media platforms. Chapters five through eleven of the book focus on the ways in which a person can obtain more attention on media outlets. This is through the optimization of what you post, as well as making sure that your posts are about interesting material that will attract viewers. While they don’t provide step by step methods to better your social media, they provide very detailed tips and hints to get higher traffic on your social media pages. The most influential point that the authors make in my opinion is to enter a group and utilize that group to get your views out there.

Several of the ways to improve your social media presence that were outlined throughout these chapters include

1.       The  use of Google Hangouts
2.        Use of Twitter Chats
3.        Scripting your video chats
4.       Making sure that your profiles are updated and personalized

Google Hangouts Homepage

 One of the best ways that the authors provide to reach groups of viewers involves the use of google hangouts. This is a service available for free, and involves a live video chat.  The service allows you to create meetings with several people through the use of a link that can be emailed to recipients. Hangouts also allows you to message on a board during the meeting that you are conducting. The meeting can also be recorded for future viewings on any social media platform that you choose. The uploading of these videos can boost your social media presence through the influence of the group you invite to the meeting as well as the group you share the recorded video with. Integrating and connecting your posts with each other on different social media platforms allows for more viewers to see your posts quicker, as well as find your other social media accounts to potentially follow you on those as well.

This method of conducting yourself of social media seems to be one of the best ways to multitask on social media. This method allows for you to create personalized videos of conversations that you can have about any topic. This customizability allows for the content that you post to vary from video to video, and provide ways to get your opinion out onto your media in the form of a forum. This way people are not only getting your opinion, but also getting the opinion and insight of everybody that is on the meeting with you. This creates a more interesting and fulfilling post that is more likely to attract your followers and prompt them to share. After all, the entire point of being on social media is being able to express yourself to the greatest number of people possible. Linking your social media accounts with a google hangout video on a scripted topic with others involved seems like one of the best ways to increase the quality of the material your posting so that it is more likely to be shared by your followers, and encourage them to find your other social media outlets.