Pinterest in another
example of one of the many social media platforms that have gained popularity
with the millennial generation. The purpose of Pinterest is a visual interface
that links ideas for things such as crafts and recipes. The app consists of a “feed”
that is populated with images that are linked to posts or webpages made by
other users. When a post interests a user, they can “pin” it to a board on their
personal page. The “pin” serves as a way of getting to the article or page that
either provides the steps for the idea, or sells the item the pin is created to
display. These boards on one’s page serve as a way of organizing the pins that
they find interesting into categories that make sense to them. These boards can
also be made private, public or collaborators can be allowed access to the
board to also post pins from their own feed. The users are also able to create
their own posts based on things they have done or written about to post to the
Pinterest feed. These posts can be found by other users through the tags
attached to the post that they create. These posts are then featured both on
their personal profile as well as broadcast onto the feed for others to view
and potentially pin to their own boards. Pinterest is essentially meant to
share information of virtually any topic through the use of a graphic and a
brief caption. It also allows users to curate their information for easy access
at a later date.
This social media platform
is a very effective way for businesses to advertise and sell their products.
The platform was essentially made for the selling of goods through the “pins”
that are used to portray them. Like every other platform, there is a proper and
efficient way to generate effective profiles for the selling of goods. Jason
McDonald provides several effective ways to build an effective Pinterest page
for the marketing of your goods and ideas. One such tip is the tracking of
items that are pinned from any particular website. Entering the URL of a
website into the search function of Pinterest allows you to pull up all of the
pins put out by a particular vendor. This comes in handy for business owners
who are trying to track what from their official sites is making it onto
Pinterest. This allows for companies to adjust their inventory or advertising
potentially on items that are being pinned from their websites.
Another helpful hint that
McDonald provides for the construction of a successful Pinterest page is to
reverse engineer large company’s pages to see what types of posts are working
best for their products. This way the company reverse engineering profiles will
be able to create pins for products that are similar to ones that they also
sell. Mimicking the pins that were successful for a similar product is a good
strategy for getting your product out for people to see. These two hints serve
as a good means of creating a heavily trafficked Pinterest page for the
marketing of a company’s goods and ideas. These ideas carry over on several
social media platforms, and are incredibly important tools for becoming a
presence on social media.
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