Pinterest: A Useful Tool for Sales

Pinterest in another example of one of the many social media platforms that have gained popularity with the millennial generation. The purpose of Pinterest is a visual interface that links ideas for things such as crafts and recipes. The app consists of a “feed” that is populated with images that are linked to posts or webpages made by other users. When a post interests a user, they can “pin” it to a board on their personal page. The “pin” serves as a way of getting to the article or page that either provides the steps for the idea, or sells the item the pin is created to display. These boards on one’s page serve as a way of organizing the pins that they find interesting into categories that make sense to them. These boards can also be made private, public or collaborators can be allowed access to the board to also post pins from their own feed. The users are also able to create their own posts based on things they have done or written about to post to the Pinterest feed. These posts can be found by other users through the tags attached to the post that they create. These posts are then featured both on their personal profile as well as broadcast onto the feed for others to view and potentially pin to their own boards. Pinterest is essentially meant to share information of virtually any topic through the use of a graphic and a brief caption. It also allows users to curate their information for easy access at a later date.

This social media platform is a very effective way for businesses to advertise and sell their products. The platform was essentially made for the selling of goods through the “pins” that are used to portray them. Like every other platform, there is a proper and efficient way to generate effective profiles for the selling of goods. Jason McDonald provides several effective ways to build an effective Pinterest page for the marketing of your goods and ideas. One such tip is the tracking of items that are pinned from any particular website. Entering the URL of a website into the search function of Pinterest allows you to pull up all of the pins put out by a particular vendor. This comes in handy for business owners who are trying to track what from their official sites is making it onto Pinterest. This allows for companies to adjust their inventory or advertising potentially on items that are being pinned from their websites.

Another helpful hint that McDonald provides for the construction of a successful Pinterest page is to reverse engineer large company’s pages to see what types of posts are working best for their products. This way the company reverse engineering profiles will be able to create pins for products that are similar to ones that they also sell. Mimicking the pins that were successful for a similar product is a good strategy for getting your product out for people to see. These two hints serve as a good means of creating a heavily trafficked Pinterest page for the marketing of a company’s goods and ideas. These ideas carry over on several social media platforms, and are incredibly important tools for becoming a presence on social media.