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The purpose of “The Art of Social Media” written by Guy
Kawasaki and Peg Fitzpatrick is to provide a loose guide for companies to
conduct themselves on social media platforms. The book can be applied to one’s
own personal profiles on these platforms in certain circumstances. However,
these tips are geared more towards the perspective of a company putting
themselves out on these platforms for the purpose of advertising their products
and also their standings on certain issues. However, there is the question as
to whether or not the book is worth reading for the purpose of bettering
yourself as an individual on social media. The book does offer some good
insight for companies that can be easily applied to your own routine in order
to make your presence on social media a more fulfilling and rewarding
experience.
One of the main platforms that the book provides tips for
improving your presence on both as an individual and a company is Facebook. The
main point of the book’s tips for the platform involves the posting of
information for your followers to view. The book states first that you should
be extremely cautious in terms of the information and links that you post for
others to see. The authors hammer on the point that everything that you put up
on the internet will be there forever despite you deleting if the backlash gets
too bad. They go on to state that the information that you put out on this
profile should be a topic that either is trending on the platform, or also an
article that is valid to topics that you are interested in. The information
should not be deemed as controversial or taboo if you don’t want to lose any of
your followers, or get reported for inappropriate conduct. The book also
outlines several means for one to obtain information to post on your profile.
The sites listed in the book provide a collection of articles from varying
sources. These sources can vary from other blogs, periodicals, and other means
of communicating information all in one place. The sites also allow for you to
schedule posts on whatever media platforms are offered by the site. This way
you can ensure that your profile stays highly trafficked with your viewers, and
that the information that you are sharing on your profile is spread through
your followers. Posting good material on your profiles can also gain you
followers. The authors stress the importance of “word of mouth” when it comes
to gaining popularity on your social media.
The book “The Art of Social Media” goes into further detail about
ways to optimize your presence on several other media sites. The book focuses
mainly on social profiles such as LinkedIn, Google+ and Instagram. The tips
range from similar tips to the ones outlined for the Facebook platform to ones
personalized for the individual apps. These tips range from how to use hashtags
on media sites such as Pinterest and Instagram to how to effectively set up
your LinkedIn profile in order to make yourself a marketable candidate. In
short, the book proves several helpful tips for social media sites that could
prove to be helpful for both a company as well as an individual on social
media.
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