The Beginning: Chapter One of the Social Media Marketing Workbook by Jason McDonald

Earlier I read and analyzed Guy Kawasaki’s and Peg Fitzpatrick’s book “The Art of Social Media” for the pointers and advice that it offered for bettering one’s presence on different social media platforms. They offered this advice in a comprehensive format through a step by step outline of what the authors have experienced while trying to better their own profiles. They did this through humorous anecdote while also incorporating figures and screenshots that were applicable to topics that were being addressed. The Social Media Marketing Handbook is attempting to do what Kawasaki and Fitzpatrick did, but on a more interactive forum.

The Social Media Marketing Handbook first begins its tutorial for being present on social media as a small business or a non-profit organization. The book does this by providing a run-down of what it hopes to teach whomever is looking to it for advice, as well as making them aware of the online resources that are also available in correspondence with the book. There are online resources available to the reader that will help them to turn the information in the book into a helpful and functional social media profile that will build up your name as a brand. The main purpose of this book as stated is to build up the brand name of a small business by making it easily viewable to its customers. This means pin-pointing the platform that your consumer is most likely to use, and making that your priority to market on. The book doesn’t recommend that you choose ONLY one platform to advertise yourself on. The book provides several ways to ensure that your business appears on search engines being used by your current and future potential customers.

1.       Write titles for posts and articles that are popular searches
2.        Create shortened URLs for the things you are sharing
3.        Add graphics and pictures to your posts
4.       Create a blog to reference and write about topics on

Another important topic that the author stresses is the writing of a blog for your business. The importance of a blog is the fact that you are not limited as to what you are capable of writing. You are able to custom make your own content on any topic that you want to write about. However, you are also able to share other people’s content to communicate the information that you wish to. A blog is also most likely to be picked up by a search on engines such as Google in comparison to a post on social media. Linking social media posts with blog posts is a good way to really get your bang for your buck when it comes to putting effort into your media presence. This lines up relatively well with the tips that were given by Fitzpatrick and Kawasaki in their book. The Social Media Marketing Workbook mentions that the first media outlet that it will outline in depth is Facebook. We will see if the teachings of the two books continue to agree with one another in terms of how to optimize your presence on Social Media Profiles.